The book
YES! Accountable Marketing
A practical, no-nonsense guide for marketing leaders who are tired of defending budgets with impressions and clicks. This book gives you the framework, language and tools to connect marketing activity to business outcomes.
Why accountability has become the decisive marketing skill
The Accountable Marketing Cycle explained step by step
How to set a hurdle rate for Return on Marketing Investment
Pre- and Post-ROI templates you can use immediately
How to present results so the board listens
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