Introductie

In November 2012 Noordhoff Published the Dutch version: ‘Marketing kassa, Accountability voor de resultaat gedreven organisatie’. In Winter 2018 the updated English version has been published by CeFloRo Management BV. What has been for many businesses the start for deploying accountability in their Marketing (organization)? What does that mean for the cooperation between marketing and other departments or roles within your organization? What are the 10 easy steps to complete and start with the accountability as of tomorrow?

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