Accountable Marketing

“The results of our marketing activities can not be measured at all.”, is what people often tell me, but I strongly suggest that it is not true. If it is true; why should one invest in those marketing activties at all?

Besides, more and more C-Suites, Business owners, Marketing Managers, Brand Managers, Marketers, MarCom specialists, are convinced nowadays that the effectiveness of marketing can and should be measured. This insight has been fed by:

  • Direct Marketing and Internet activities are well known for there measurements,
  • The development of (SAAS) tools to plan, measure and manage marketing activities, is getting better and better,
  • Marketers face(d) loosing their ‘grip’ of the marketing budget and want to return to the ‘board room’ by becoming accountable again.

Please contact for a discovery session

Would you like to learn how to change your marketing organization in an accountable one? What would be the return on investment of marketing budget and effort to become accountable? Feel free to contact Michiel van de Watering for an online meeting to explore your situation.

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